The French campaign, Le bois, c’est essentiel, teaches the French
about building with wood and shows that increasing consumption
of wood supports sustainable development in society.
The campaign started in 2004 and is a partnership between the
Swedish Forest Industries Federation and the French organisation
CNDB (Comité National pour le Développement du Bois).
Le bois, c’est essentiel (wood is necessary) wants to improve consumer
attitudes toward wood and to increase professional knowledge about
building with wood
The website is the campaign's knowledge platform. Advertising, PR and other activities attract French readers to the website, which is packed with information and inspiration. In 2007, the general campaign will be supplemented with a “Visible Wood” subproject, which will be organised in cooperation with French interest groups.
Otto Bosch is campaign manager for Le bois, c'est essentiel.
Jan Söderlind (chairperson) – Swedish Forest Industries Federation
Philippe Cacheleux – Setra Group
Mikael Grevesmühl – Stora Enso
Jaques Morand – Les Bois de la Baltique/ SCA Timber