The campaign wood for good encourages Britons to increasingly
choose wood, the only completely renewable building material.
The campaign, which began in 2000, is a collaboration between the
Swedish Forest Industries Federation and the Confederation of
Forest Industries (Confor) and the Forestry Commission in the UK.
Wood for good is the Swedish Forest Industries Federation's biggest international marketing initiative. The campaign aims to provide information that influences attitudes toward wood with the goal of making wood the leading material for building and interiors – where appropriate.
In 2007, the wood for good campaign will be complemented with
specific, directly financed subprojects to be carried out in cooperation
with British interest groups:
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Wood for Gold
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Timber frame
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Wood windows
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Support for distributors
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Timber specification
The general campaign to change attitudes includes an advertising
campaign, website, education and facts about wood.
Charles Trevor is Managing Director of wood for good in the UK.
Sweden is represented on the wood for
good board of directors by:
Jan Söderlind (chairperson) – Swedish Forest Industries Federation
Anders Ek, SCA Timber AB