The campaign wood for good encourages Britons to increasingly choose wood, the only completely renewable building material.
The Wood for Good campaign aims at providing information that influences attitudes towards wood with the goal of making wood the leading material for building and interiors – where appropriate.
The campaign, which began in 2000, is a collaboration between the Swedish Forest Industries Federation and the Confederation of Forest Industries (Confor) and the Forestry Commission in the UK.
The Wood for Good campaign is complemented with
specific, directly financed subprojects carried out in cooperation
with British interest groups:
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Wood Co2ts less
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Wood Windows Alliance campaign
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Timber Framed houses campaign
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Education of the distributors
Wood Co2ts less
Wood Co2ts less is a overall wood campaign presenting wood as the environmental friendly and sustainable material it is, with the purpose ot strengthening the attitudes towards wood among the users. The campaign consists of advertissements, education, information material with facts about wood, and the website www.woodforgood.com.
The campaign is financed by the Swedish Forest Industries Federation together with the Confederation of Forest Industries (CONFOR), the Timber Trade Federation and the Timber Research and Development Association (TRADA).
Wood Windows Alliance Campaign
The Wood Windows Alliance campaign is a marketing campaign with the purpose of increasing the market share of wood windows to 2013.The Swedish Forest Industries Federation is financing this campaign together with the English windows industry.
www.woodwindowsalliance.com
Timber Framed Houses Campaign
The timber framed houses campaign is a marketing campaign with the purpose of threngthening the market position of wood houses in the UK. The campaign includes PR-events and deals with fire and cost issues as well as other benefits that come with the use of wood.
Education of the distributors
This education project is carried through together with the English distributors, and has the purpose of informing both builders and the distributor's sales staff about key facts regarding wood. The message will be delivered in both a pocket guide with key facts about wood, and through a customised builder's website.
Wood for Good board of directors
Sweden is represented on the wood for good board of directors by:
Jan Söderlind (chairperson) – Swedish Forest Industries Federation
Anders Ek, SCA Timber AB
Måns Johansson, Vida timber