Anna-Karin Dahlberg, Corporate Sustainability Manager at Lindex, on the importance of sustainability at all stages of the clothing industry supply chain.
"We see a big difference in the level of awareness among our suppliers regarding sustainable material compared to some years ago. In the fashion industry, the key to success in the sustainability issue is that we work cross-border with our suppliers and collaborate with other brands and organisations. It is volume and economies of scale that can really change the industry.
"A common preconception is that economic goals do not go hand in hand with sustainability."
At Lindex, we work actively to use more renewable or otherwise sustainable (could also be recycled or more sustainably grown) raw materials in our products. And from a raw material perspective, viscose is a fantastic alternative because it's made from wood pulp, as long as the wood pulp is derived from sustainably managed forests. But the viscose production itself needs to become much better from a sustainability/eco-friendly perspective than it is today. Another good alternative is lyocell, which is also made from renewable fibre from sustainably produced cellulose.
"I believe that we could save more on all fronts if we invest in sustainability"
A common preconception is that economic goals do not go hand in hand with sustainability. However, that doesn't have to be the case. Larger up-front investments may be required – but are usually worth it in the end. In the long-term, I believe that we could save more on all fronts if we invest in sustainability – from a social, environmental and economic perspective."