Sustainability - not just a fashion trend

Sustainability - not just a fashion trend

Bioeconomy: What we wear

Modevisning i naturlig stil med lyocell, ull, skinn och päls

Sustainability is becoming increasingly important in the fashion industry

Discussions on sustainability and climate change usually revolve around air travel, road transport and meat consumption.
Cecilia Brännsten miljöchef H&M

H&M: “Our role is to demand sustainable materials.”

"It is important to set real goals for several reasons," says H&Ms Environmental Sustainability Manager, Cecilia Brännsten.

The garment life cycle and climate impact

A study shows that the production of a garment is the dominant phase, accounting for 56 per cent of the impact.